Alexandr Wang's relentless 'tweet cannon' is Meta's not-so-secret weapon in the AI promo war
Meta's chief AI officer has posted more than 300 times on X since Muse, its personal AI agent, launched. The promo strategy is increasingly cheeky.
Alexandr Wang's relentless social media strategy has become Meta's secret weapon in the AI promo war. Since Meta launched Muse, its personal AI agent, on September 8, Wang has posted hundreds of X messages about the product. His posts are full of hype, sometimes cheeky, and often feature memes. Wang's approach, described as an "anti-PR strategy," has generated significant interest in Muse.
The personal AI agent, which can autonomously perform tasks like booking flights, shopping, and sending emails, has gained popularity, earning rave reviews and soaring to the top of the App Store charts. Wang's relentless digital bombardment, including frequent posts about Muse and partnerships with various tech companies, has helped Meta outpace rivals in the AI race.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
