AI can strengthen human connections to museums, report suggests

A recent report by Remuseum, a research project organized by the Crystal Bridges Museum of American Art, suggests that artificial intelligence (AI) can strengthen human connections to museums without causing job losses. The report outlines five potential uses of AI in museums, including fundraising, communication, visitor services, staff development, and personalizing visitor experiences.

The report was based on a January 2026 meeting of representatives from seven US museums, such as MoMA, CMA, DIA, and the Frye Art Museum.

While AI's ethical, environmental, and copyright risks are acknowledged in the report, the focus is on how it can humanize museums. MoMA's digital wall installation in its lobby, inspired by its own collection, serves as an example of AI bringing art and technology to life. The DIA uses AI to unite its databases, while the Frye Art Museum maintains a consistent communication voice through AI.

Investing in staff development through AI training and personalizing visitors' experiences are also highlighted as potential benefits of the technology.

However, the report also points out concerns and backlash against AI use in museums. A January survey of US adults found that over 70% opposed AI use in exhibitions, and 43% expected humans to create all museum content. The British Museum's sharing of AI-generated images on Instagram also drew backlash. Museum leaders stress that AI should be used in a responsible and ethical manner, without replacing the human connection between visitors and works of art.

The report suggests that every museum will have to face the challenges and opportunities posed by AI, but it does not aim to resolve these complex issues.