Access Bank’s Nwogu urges strategic media partnerships to attract global investments to Zambia
The media has a critical role to play in positioning Zambia as a preferred investment and business destination by telling the country’s economic story to the world, Access Bank Zambia Managing Director and Chief Executive Officer, Dr. Iheanyi Nwogu has said. Nwogu said Zambia had significant business and investment opportunities that could be better marketed […] The post Access Bank’s Nwogu urges…
Dr. Iheanyi Nwogu, Managing Director and CEO of Access Bank Zambia, emphasized the crucial role media plays in positioning Zambia as an attractive investment and business destination. During a meeting with Zambia Monitor Managing Editor, Maimbolwa Mulikelela, Nwogu highlighted the need to market the country's business and investment opportunities internationally.
Nwogu stated, "Zambia has significant business and investment opportunities that could be better marketed internationally to attract investors and tap into emerging regional opportunities." He stressed that the media could help shape Zambia's global perception by highlighting developments, opportunities, and the country's regional positioning.
Nwogu called for collaboration among the private sector, government, financial institutions, and media to tell Zambia's economic story and attract investment. He noted, "The media holds the ace in selling Zambia to the world," highlighting the importance of credible platforms in showcasing the country's business and investment opportunities.
Zambia Monitor's Managing Editor, Mulikelela, affirmed the publication's commitment to independent, developmental journalism and promoting Zambia's story. She added, "We are committed to independent, developmental journalism and to telling the story of Zambia." Both Access Bank and Zambia Monitor expressed interest in exploring collaboration opportunities to strengthen Zambia's visibility in terms of economic potential, both locally and internationally.
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