'You're Going to Take a Hit': Rainbow Six Siege Director Bracing for GTA 6 Launch Impact, Promises Players Who Stick Around Will Be Served 'Like Kings and Queens'

Ubisoft is preparing for the release of Grand Theft Auto 6, and is promising Rainbow Six Siege players who stick around that they will be treated like royalty. Although the blockbuster game from Rockstar is still several months away, the impact of GTA 6's launch in November has already caused other publishers to push their own releases to September and early October to avoid competition.

Currently, only Nintendo seems prepared to take on a big-budget release in November, with its The Legend of Zelda: Ocarina of Time remake. However, live-service games that continue operation during the peak of GTA 6's popularity may see a dip in player numbers. Joshua Mills, creative director of Rainbow Six Siege, acknowledged that many players will likely divert their attention to GTA 6 when it launches.

Despite this, Mills assured that the team is prepared to serve the remaining players like kings and queens. They will double down on rewarding those who continue to invest their time in the game. Season Four of Rainbow Six Siege is also set to release around the same time, adding to the excitement and potentially drawing even more attention away from GTA 6.

Mills hinted at unannounced surprises for Siege that will make a strong impact. This strategic approach allows Ubisoft to navigate the competitive landscape while maintaining a strong relationship with its player base. Only time will tell how other live-service games will adapt to the imminent GTA 6 launch.