UPITS 2026: Dairy And Fisheries Sectors To Gain Access To Global Markets

Lucknow: The Uttar Pradesh International Trade Show (UPITS)-2026, scheduled from September 25 to 29 at the India Expo Center and Mart in Greater Noida, will spotlight the dairy and fisheries sectors as key focus areas. These sectors are crucial to Uttar Pradesh's rural economy, employment, and self-employment. The trade show aims to expose Uttar Pradesh's capabilities in these areas to international buyers, investors, and businesspeople.

Government initiatives, products, services, technologies, and entrepreneurship opportunities within these sectors will be prominently featured. Participants, including farmers, milk and fish producers, self-help groups, and entrepreneurs, will have the chance to connect their efforts with broader markets. The show will also emphasize modern technology, enhanced management, processing, and marketing in the fisheries sector, potentially opening new market opportunities for fish farmers and entrepreneurs.

Furthermore, efforts will be made to present the broader business potential of the entire livestock chain, from livestock and animal health to milk production and related businesses, to a wider market. Yogi Government aims to procure over 1 million cartridges for the training of 41,424 Home Guard recruits at the UPITS, fostering entrepreneurship opportunities in fisheries and dairy sectors by connecting products and services with international buyers, domestic B2B buyers, and domestic B2C customers.

The show seeks to unite government schemes and policies from the Dairy and Fisheries Departments with the private sector, entrepreneurs, investors, exporters, and buyers under one platform. Participation from allied agriculture sectors like fisheries and animal husbandry will highlight the state's rural economy's strength and diversity on the global stage, paving the way for new business connections throughout the value chain, from production to marketing and markets.