TuneCore Is Matching Artist Royalty Donations to Nature Conservation Project Sounds Right

At Climate Week NYC, TuneCore has announced an expansion to its partnership with the EarthPercent organization and its Sounds Right initiative. The partnership, which began in April, allows TuneCore artists to donate a percentage of their streaming royalties to the Sounds Right Fund, which supports ecosystem restoration projects.

The fund is generated by royalties from songs in the cross-DSP Sounds Right playlist, featuring "Nature" as a collaborator. TuneCore artists who opted in could list "Nature" as a collaborator to split royalties with the organizations supported by the Sounds Right Fund.

On Tuesday, TuneCore announced that it will match artist donations to the Sounds Right Fund, extending the initiative through the end of 2026. TuneCore's chief business officer, Brian Miller, stated that the donation match initiative aims to make it easier for independent artists to support the planet through their music. By matching donations through the Sounds Right Fund, TuneCore hopes to amplify artists' influence and make their music have a greater impact.

Cathy Runciman, co-executive director of EarthPercent, added that the music community has the potential to become a significant source of funding for climate and nature action. She explained that Give Nature A Split makes participation simple, allowing artists to share a small portion of their music's earnings and directly support organizations protecting and restoring the natural world.

TuneCore's match of these contributions effectively doubles the amount raised by artists, demonstrating the power of collective action between artists and the broader music industry in supporting climate change efforts.

Since its launch in 2024, Sounds Right has marked the introduction of "Nature" as a royalty-earning artist on major digital music platforms. Nature now boasts over 2.3 million monthly listeners on Spotify alone. This partnership between TuneCore and EarthPercent aims to raise more than $5 million annually for global frontline conservation by 2028.