TikTok Shop hosts first K-beauty pop-up event in London
TikTok held its first standalone K-beauty pop-up event on TikTok Shop in the United Kingdom, bringing together 19 Korean beauty brands at Protein Studios in London's Shoreditch neighborhood from Sept. 12-13, the company said Tuesday. The two-day event, called "Where Glow Begins," ran alongside an in-app campaign, "K-Beauty Super Brand Week," from Sept. 13-18. TikTok Shop is the platform's…
TikTok launched its inaugural K-beauty pop-up event on TikTok Shop in the UK, uniting 19 Korean beauty brands at Protein Studios in London's Shoreditch district from September 12-13, the company announced on Tuesday. Dubbed "Where Glow Begins," the two-day extravaganza ran concurrently with an in-app marketing campaign, "K-Beauty Super Brand Week," spanning from September 13-18.
TikTok Shop serves as the platform's integrated e-commerce tool, enabling users to make purchases directly through videos and live streams without leaving the app.
The venue showcased brand booths, a live commerce zone, beauty workshops, and photo areas, with approximately 400 influencers participating in product trials, content creation, and live-streamed broadcasts throughout the campaign period. K-beauty has emerged as one of the swiftest-growing categories on TikTok Shop UK. The count of active K-beauty sellers on the platform surged 875 percent by August compared to the previous year, while K-beauty livestream sessions increased over 305 percent during the same timeframe. K-beauty product sales grew by roughly 60 percent in the second quarter of this year.
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- TikTok Shop hosts first K-beauty pop-up event in London koreatimes.co.kr
