The second home is getting a resort makeover

In recent years, there has been a growing trend in the real estate market for second-home developments that offer a resort-like lifestyle near metro cities. Buyers are increasingly seeking an elevated lifestyle, world-class design, and premium services backed by trusted brands, rather than just focusing on physical square footage.

In Jaipur, Lonavala, Kasauli, and Coorg, developers are employing a sale-and-leaseback investment model, allowing a portion of the resort to be sold to individual buyers who can also lease out the property. This approach caters to the evolving preferences of homebuyers, who prioritize lifestyle choices and an environment that aligns with their aspirations and daily routines.

The success of recent launches in Mumbai, Gurugram, and Delhi demonstrates that buyers are willing to pay a premium for exceptional experiences. Ashwin Chadha, CEO of India Sotheby International Realty, notes that these developments offer more than just amenities; they provide convenience, service, and unique experiences.

Aratt Developers, led by Vishal Vincent Tony, MD, is executing multiple resort-led projects around Bengaluru, recognizing the demand for integrated living environments that combine residential, hospitality, leisure, and social experiences. The trend towards hospitality within residential real estate is gaining momentum, as developers seek new avenues for growth and investors look for opportunities in the growing business environment.

Raghunath Reddy Bhattagiri, co-founder & MD of Triguna Projects, highlights the surge in popularity of hospitality-themed developments in Bengaluru, driven by the thriving IT/technology sector and the increasing demand for high-quality experiences. Developers are now conceptualizing residential communities that seamlessly integrate residential, commercial, and mixed-use elements, creating a holistic living environment that caters to the evolving needs and desires of homebuyers.