The persuasion technique that can help you have more influence at work
Want to get your boss or coworkers on board with an idea? A leadership professor shares how to make your pitch more persuasive.
If you want to improve your influence at work, try focusing on what others have to gain from your ideas. Instead of presenting a rational argument, show how the proposal can benefit them. Research shows that this approach can be just as effective, if not more so. Before you pitch your idea, think about what makes it valuable for the person you're trying to convince.
Write down the specific ways your proposal could help them. Then, structure your presentation around these points. This strategy aligns with proven methods for influencing others at work. By appealing to their interests, you're more likely to get their support. Try this technique next time you need to persuade a colleague or supervisor.
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