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Target Mass Production For Local, Int’l Markets – ICU Urges Smock Weavers

Mr. Samuel Ananga (3rd L) with other dignitaries at the GHAWAL conference The General Secretary of the Industrial and Commercial Workers’ Union (ICU), Ghana, Brother Morgan Ayawine, has urged Read More... The post Target Mass Production For Local, Int’l Markets – ICU Urges Smock Weavers appeared first on DailyGuide Network .

Brother Morgan Ayawine, General Secretary of the Industrial and Commercial Workers’ Union (ICU) in Ghana, addressed the First National Conference of the Ghana Association of Weavers and Leather Workers (GHAWAL). He emphasized the necessity for these artisans to concentrate on mass production of smock materials to meet the expanding local and international demand.

The smock, once confined to traditional wear in the northern regions of Ghana, has gained global recognition due to its versatile usage in dresses, skirts, tops, and 'pata-pata'. This shift has presented a significant opportunity for smock weavers to leverage this newfound popularity. Ayawine encouraged GHAWAL to adopt a positive and strategic approach towards attracting investment and government support for the formalization, modernization, and expansion of the smock weaving industry.

He highlighted the potential for increased production, superior quality, expanded markets, and maximized economic benefits to the artisans and their communities. The General Secretary stressed the importance of aligning with the African Growth and Opportunity Act (AGOA) to access international markets and urged GHAWAL to work closely with the Ghana Export Promotion Authority (GEPA) and other institutions to meet international standards.

He assured the association of ICU-Ghana’s commitment to promoting the industry as a vital contributor to employment generation, poverty alleviation, and economic growth.

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