Singapore's 55-year-old baby products brand to shutter
Tollyjoy, a homegrown brand that manufactures and markets baby- and mother-care products in Singapore, is winding down after 55 years in business.
Singapore's long-standing baby products brand, Tollyjoy, announced its closure on September 15, 2021. In a Facebook post, the brand expressed gratitude for the generations of families it has grown alongside and the memories created. Tollyjoy stated that its products would remain available at retail partners at special farewell prices while supplies last. The reason behind the closure was not disclosed.
Founded in 1971 by a family business, Tollyjoy was later led by second-generation CEO Tan Wee Keng. He took over the reins in the early 2000s, inspired by a promise to his father while his older brothers pursued other interests. Tan's leadership helped stabilize the business, which had been struggling with sales in the early 2000s. He also expanded Tollyjoy's presence in Asia.
In a 2018 interview with Singapore Management University, Tan discussed his reluctance to force his own children into following the same path. He expressed openness to various options for the future of the brand, such as a public listing, external investment, or a management buyout, as long as the business could continue.
Written by urgent.news from VnExpress Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
