Seungri links spark fresh boycott calls against K‑beauty brand JM Solution

SEOUL, September 22 — Calls for a boycott against Korean beauty brand JM Solution have resurfaced following the discovery of past business connections to former BigBang member Seungri, who recently served time for involvement in the Burning Sun scandal. The controversy emerged as social media users shared reports revealing that Seungri had acted as a corepresentative of JM Town, a firm tied to JM Solution CEO Kim Jung‑woong, before transferring the role to his associate Yoo In‑suk during the scandal.

Social media posts also highlighted an event hosted by JM Town at Burning Sun, the Seoul nightclub where Seungri held a position as an executive director. Critics have questioned the legitimacy of any association between JM Solution and Seungri, whose prison sentence concluded in 2023 after being convicted of charges including sexual exploitation, drug‑related offenses, and illegal filming and distribution of sexual content.

JM Solution's products are frequently sold through popular retailers Daiso and Olive Young, prompting calls from consumers for retailers to reconsider carrying the brand. The renewed links have reignited discussions about accountability within the beauty industry and the responsibility of brands, even those with historical ties to disgraced individuals.