Rekordsalg for Joe & The Juice

Joe & The Juice, a Danish coffee chain with 34 outlets primarily in and around Oslo, saw record revenue in 2025, despite still posting a negative profit as in the previous two years. This Norwegian-based company owns and operates the chain, which specializes in juice, coffee, and sandwiches. The profit before tax was minus 38.2 million kroner last year, minus 47.8 million kroner the year before, and minus 2.6 million in 2024.

Revenue in 2025 was 390 million kroner, up from 296 million in 2024 and 226 million in 2023. A recent annual report from the Brønnøysundregistraren noted that the 2025 financial year was impacted by an internal restructuring change, which resulted in a significant loss for the year. While revenue matched expectations, the report stated there were no significant events affecting the company's operations in 2025.

The company had a long-term debt of 336 million kroner at the end of the year, which is internal debt within the company. The Norwegian chain is financed primarily by the parent company and its banking relationship. The management team believes the company has adequate liquidity. The Norwegian coffee chain is funded mainly through the parent company and its banking connection.

"The company looks forward to continued growth in 2026. The company's strategy is profitability for existing service locations, and continued growth in selected areas," Joe & The Juice states in its 2025 financial report. The company's continued growth and profitability depend on the company being able to enter into attractive location agreements.

According to the financial statements, the company's equity is negative at 192 million kroner, making the equity depleted. However, the parent company has issued support statements until August 8, 2026. The company assessed that there is no uncertainty related to the company's future operations despite the negative equity. This assessment is based on the aforementioned support statements and the company's business plans developed in the fall of 2022, as well as the company's considered ability to maintain adequate liquidity moving forward. Joe & The Juice Norge has 67% female employees and 33% male employees.