Proton Launches Proton Capital, Its Own Financing Arm For New Car Buyers

Proton, the national carmaker in Malaysia, has introduced Proton Capital, an automotive financing division aimed at providing new ways for customers to purchase vehicles. The Edge Malaysia reports that this new arm of Proton will primarily cater to individual buyers of Proton vehicles from 12 outlets in the Klang Valley during its initial phase. To be eligible, applicants must be salaried employees, self-employed individuals, or possess other verifiable income sources.

At the launch of Proton Capital, Zhang Qiang, the chairman, stated that the company aims to collaborate closely with dealers and cater more effectively to customer needs. Proton Capital offers conventional hire-purchase financing for new Proton vehicles, including a fixed-rate package and a specialized financing package for the Proton S70 taxi under the Teksi Madani program.

Notably, the company does not charge any application fees, and all associated costs, such as stamp duty, statutory charges, insurance, and registration, will be disclosed before signing the financing agreement.

Proton Capital requires applicants to meet the company's credit policies, present necessary documentation, and comply with terms and conditions. Successful applicants can settle monthly installments via online banking, DuitNow transfer using a unique CIMB Bank account, or direct debit. Proton Capital's model is comparable to those offered by automakers like BMW and Mercedes-Benz, which may include options such as Guaranteed Future Value, balloon payments, or step-up financing. However, the extent to which Proton Capital will adopt similar features remains to be determined.

Additionally, Proton Capital plans to introduce more financing products in the future, including solutions for e-hailing drivers and a Shariah-compliant financing option, slated for early November. Further details regarding its availability and terms will be provided by Proton Capital.