Prem Rugby announces record deal with key partner
Prem Rugby this morning announced a record deal with ball provider Gilbert that took their partnership beyond 30 years. The agreement, confirmed ahead of this weekend’s opening round of fixtures, is the longest deal agreed between the two organisations. Its value was not disclosed. Prem Rugby’s Kelly Cooke said that “a partnership of this length [...]
Prem Rugby has announced a record partnership deal with ball provider Gilbert, marking a milestone that surpasses three decades of collaboration. The agreement, set to begin ahead of the season's opening matches, is the longest deal ever secured between the two organizations. The financial details of the deal remain undisclosed.
Kelly Cooke, representing Prem Rugby, expressed immense pride in such a long-standing partnership, while Gilbert's commercial director, Richard Gray, highlighted it as the "longest term" ever achieved. This deal occurs as the season unfolds with significant changes, including Red Bull's revolution at Newcastle, Bath's new shareholder Sir James Dyson, and Exeter Chiefs' takeover by investors from Bournemouth's owners.
Gilbert remains a key part of Prem Rugby's sponsorship portfolio alongside other notable partners such as Gallagher, Defender, Funding Circle, and eToro. The off-season for Prem Rugby has been marked by the demand for Northampton Saints flanker Henry Pollock to receive a £1 million annual salary, with negotiations currently centered around a closer-to £400,000 per season agreement.
Pollock's Saints face Newcastle Red Bulls in the season's opening match, while Harlequins tackle Bath Rugby in another Friday night fixture.
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