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Opinion: Star Athletes, Not Brands, Now Call the Shots

Kylian Mbappé had it all at Nike. But in a new world order where superstar athletes wield more cultural influence than brands, that simply wasn’t enough to retain him, writes Daniel-Yaw Miller.

Opinion: Star Athletes, Not Brands, Now Call the Shots

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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