MrBeast is laying the groundwork for wearables under the 'Beast Band' name
MrBeast filed a trademark application for "Beast Band," paving the way to branch out into wearables, like fitness trackers.
Jimmy Donaldson, also known as MrBeast, has filed a trademark application for "Beast Band." This application specifically mentions wearable activity trackers and smartwatch bands, suggesting the possibility of MrBeast expanding his brand beyond digital platforms into the world of fitness wearables. The application was filed with an intent to use basis, indicating that MrBeast has a genuine intention to launch such products.
Trademark attorney Josh Gerben noted that this move could allow MrBeast to branch out into businesses that don't require his direct involvement, such as mobile phone and financial services. Beast Industries, the parent company of MrBeast, has previously explored opportunities in health and wellness products, with plans to target Gen Z and Gen Alpha with personal care items in 2026.
While some of these proposals may not materialize, the focus on health and fitness aligns with MrBeast's content, which often includes physical challenge videos and fitness-related material. It's possible that MrBeast could partner with an existing company to manufacture and brand these wearables, allowing him to leverage the power of the Beast Band without personally manufacturing the products.
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