Moonbug Entertainment Launches Full-Service Music Company to Help Children’s Artists Grow Their Audiences

Moonbug Entertainment, the creator of popular children's brands such as Cocomelon and Blippi, has introduced a new music company called Big Feelings Music. This new venture aims to assist children's and family music artists, creators, and studios in expanding their business, as reported by Billboard.

Big Feelings Music offers a range of services, including content investment and funding, music and video distribution, music publishing administration, rights management, marketing, playlist strategy, audience development, YouTube growth and monetization strategies, and access to Moonbug's extensive YouTube network for broader reach. Additionally, partners will have access to Moonbug's other business sectors, including consumer products, live experiences, gaming, and brand partnerships.

The music industry has seen a significant surge in children's music, ranking ninth in U.S. on-demand audio consumption with 15.7 billion streams in 2025, according to Luminate's year-end music report. Furthermore, video consumption for children's music remains strong, with CoComelon's "Wheels on the Bus" being the most-streamed music video of 2025, surpassing 2 billion on-demand video streams.

Despite its popularity, the report adds that the children's music category still suffers from inadequate investment from major music companies and platforms. Moonbug Entertainment's managing director of platforms and music, Jon Benoy, stated that there are numerous challenges artists, creators, and studios face in transforming dedicated audiences into sustainable businesses.

The company's roster at launch includes both established and emerging artists and brands, such as Snoop Dogg's Doggyland (which recently collaborated with Blippi), English Tree TV, Baby Bandstand, Badanamu, Bob Zoom, Lotty Friends, and Mooseclumps. Jon Benoy mentioned that Moonbug Entertainment has firsthand experience in addressing these challenges, having built the distribution, music publishing, video, and platform infrastructure behind their successful franchises like CoComelon and Blippi.

Claude Brooks, co-creator and executive producer of Doggyland, expressed excitement about partnering with Big Feelings Music to expand their mission of using music to educate, inspire, and help children feel confident in who they are.