Midea Hosts 2026 Dealers Conference
Raheem Akingbolu Midea has held its 2026 Dealers Conference in Lagos, bringing together dealers, installers and other trade stakeholders to review the company’s business direction, explore product innovations and align
Midea hosted its 2026 Dealers Conference in Lagos, convening dealers, installers and other trade stakeholders to discuss the company's strategic direction and explore opportunities for collaboration and growth. Under the theme "Innovation | Collaboration Growth," the event covered four key pillars essential to Midea's expansion in Nigeria: residential air conditioning innovations, the Pro Shop, Midea Club dealer experience, the introduction of SpaceMaster, new promotional programs, and an awards ceremony honoring top-performing dealers and teams.
A significant focus of the conference was Midea's residential air conditioning portfolio, evaluating its performance, energy efficiency, smart connectivity, reliability, durability, and comfort in wall-mounted split air conditioners, floor-standing units, and outdoor units. The company also showcased its UNICOOL inverter air conditioning systems, which prioritize energy efficiency, smart connectivity, and durability in Niger's humid and corrosive environments through features like low-voltage protection down to 80 volts and Hyper Graphins coating. MSmartHome enables all-in-one control and multi-scene personalization for these systems.
Midea's global leadership in air conditioners, holding the title of World's No. 1 for two consecutive years (2024 and 2025), was highlighted as a driving force behind its focus on Nigeria. Key priorities include enhancing product knowledge, retail execution, installation, service, and customer engagement. The conference reinforced Midea Club, a digital loyalty and support platform introduced in 2025, which provides transparency, performance tracking, and rewards while serving as a central hub for dealers and technical networks.
Midea introduced the Win 9ja Win promotion and the Container promotion as part of its 2026 commercial program, aiming to stimulate market activity and drive growth. Beyond air conditioning, Midea introduced SpaceMaster, a new side-by-side refrigerator, underlining its commitment to understanding consumer needs and applying technology to everyday life.
General Manager Nelson Chukwuma and National Sales Manager Oluwasijibomi Ogunsiji announced this new product, emphasizing the conference's role in reviewing market needs, improving coordination, and aligning support across distribution, retail, and after-sales service. The new promotional activities, including the Q4 Scratch and Win Promo, promise instant gifts, consolation prizes, and significant grand prizes, including a Midea-branded car, appliances, and branded gifts, backed by a comprehensive 360-degree marketing campaign spanning digital, social media, dealer and in-store activations, market activities, outdoor advertising, radio, point-of-sale materials, and consumer engagement initiatives.
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