Microsoft Wants To Show You Ads In Between Boss Fights
Microsoft already shows you ads whenever you log into the Xbox Series X, but it seems like it's exploring an ad-supported way to essentially rent out games on Xbox consoles.
Microsoft is exploring the possibility of displaying advertisements during gaming sessions on Xbox consoles. A patent titled 'contextually aware management of interactive software application access' outlines a system that pauses games at the operating system level to present audiovisual promotions, offering users a credit in return.
This credit could grant access to the game for 15 minutes to an hour. However, it remains unclear if this technology will ever be implemented. The patent comes at a time when Xbox Game Pass is facing challenges, and Microsoft is looking to make the Xbox more profitable. Recent layoffs suggest the company is preparing for significant investments, with Project Helix potentially being expensive due to the ongoing RAM crisis.
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