Meta’s Muse Logomark, Designed by Jessica Hische
Bill McCool, writing at Dieline: This past Wednesday, lettering artist, designer, and author Jessica Hische took to Threads to announce that she had worked alongside Meta’s team to create the icon and logotype for their agentic AI, Muse. Acknowledging that people would be “mad because it’s AI and Meta,” Hische sought to explain at least why she had taken the gig in the first place. Obviously, she…
Jessica Hische, a renowned lettering artist, designer, and author, revealed on Threads that she collaborated with Meta's team to craft the icon and logotype for Meta's AI muse, Muse. Hische acknowledged the criticism she would receive for working with Meta, despite receiving both support and backlash for her decision. Despite the negativity, Hische explained that she accepted the project due to her admiration for Meta's work.
However, her choice was not without its detractors, as many criticized her for even considering the project, expressing a general sentiment of "How could you?" It is ironic to point out that those criticizing Hische are, in fact, using Meta products to voice their discontent. Nonetheless, Hische remains proud of the Muse mark/icon, which cleverly combines the letter "M" without appearing like a conventional "M".
It is approachable yet not un-serious in its design, and most importantly, it does not resemble an unpleasant object.
Written by urgent.news from Daring Fireball's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
