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Love is pricey. Here's what young Americans are doing about it

Data: Zelle New Economics of Dating Report; Chart: Avery Lotz/Axios Rising costs are changing dating for more than eight in 10 Gen Z and millennial daters, leaving some to stop courting altogether, per new data from Zelle. The big picture: Young Americans are pushing off milestones under cost pressures — and the milestones themselves , from getting hitched to buying a home, are getting pricier…

Love is pricey. Here's what young Americans are doing about it

Rising costs are altering the dating landscape for over eight in ten Gen Z and millennial daters, according to a new report from Zelle. This financial pressure is causing some individuals to abandon traditional courting altogether, as the expenses associated with dating milestones like marriage and homeownership continue to climb.

The article delves into how younger Americans are accommodating these rising costs, with 17% admitting to falling into debt to maintain their dating lifestyle. Additionally, nearly one-third report dating less frequently due to these expenses, while 11% have ceased dating altogether because they couldn't afford it. Gen Z members are more inclined to share the cost of dates (26%) compared to Millennials (18%).

In response to these financial strains, daters have adopted various cost-saving strategies, such as opting for free activities (37%) and spending more time on home-based dates (33%).

Interestingly, financial compatibility has emerged as a significant factor in romantic relationships for many younger Americans. Half of active daters claim that financial compatibility has played a more prominent role than romantic chemistry in deciding whether to continue dating someone. Notably, men are more likely to prioritize financial compatibility (56%) than women (45%), and Gen Zers (53%) more than Millennials (46%).

However, the article cautions that excessive discussion about money can be a relationship deal-breaker, with 47% of daters expressing strong disapproval of constantly complaining about prices or discussing income excessively. Ultimately, the report suggests that younger Americans are redefining the rules of dating in the face of rising costs, emphasizing the importance of financial compatibility and respecting each other's budgets while still maintaining their romantic chemistry.

Written by urgent.news from Axios's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Read the original at axios.com →

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