Logos during live broadcasts: Study: World Cup flooded with advertising for unhealthy and risky products
Flooded with advertising for cola, beer and betting: An analysis of the 2026 World Cup shows just how much fans were confronted with potentially harmful products during live broadcasts.
A study analyzed live broadcasts of the 2026 World Cup and found that viewers were exposed to a high volume of advertising for potentially health-harmful or financially risky products. Over 93,400 logos were detected, with an average of nine appearing per minute across 104 games. The majority of these ads were for unhealthy food and drinks, making up around 70% of all problematic advertisements.
The study's authors, including Raffaello Rossi from the University of Bristol and Elisa Becker from the University of Oxford, expressed concern that such advertising can contribute to increased consumption and health, social, and financial problems, particularly among children and adolescents.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
