Korea launches largest-ever K-EXPO in Mexico to drive cultural expansion
Korea will bring food, beauty, entertainment and technology to Mexico City this week as six government ministries join forces for 2026 K-EXPO MEXICO, a four-day event aimed at expanding Korean exports across Latin America. The expo runs Thursday through Sunday, with consumer exhibitions at Mexico City’s World Trade Center from Friday through Sunday, alongside business meetings and a K-pop…
Korea is set to launch the largest-ever K-EXPO in Mexico City, a four-day event aimed at promoting Korean exports across Latin America. Six government ministries will join forces to host the expo, which will run from Thursday to Sunday. The event will feature consumer exhibitions at Mexico City’s World Trade Center on Friday through Sunday, as well as business meetings and a K-pop concert.
The K-EXPO will showcase products from renowned Korean companies such as Nongshim, CJ CheilJedang, Binggrae, CheongKwanJang, and Amorepacific. Visitors will also be able to enjoy beauty offerings from LG Household & Health Care. Netflix will provide Spanish-language dubbing experiences featuring popular Korean content, while Stray Kids will have a dedicated photo zone and videos on display.
Technology tied to Korean content will be highlighted by Samsung Electronics, Kia, and LG Electronics, including artificial intelligence-based recommendations tailored to individual preferences. With a content market valued at $30 billion in Mexico, the K-EXPO presents a significant opportunity for Korean businesses to expand their presence in the Latin American market.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
