Jersey Mike’s becomes EFL Trophy super-sub as sandwich chain serves up UK launch
Jersey Mike’s may not yet be a household name in the UK but the US sandwich chain hopes to change that by becoming the latest sponsor of the EFL Trophy. The Subway competitor has agreed a five-year deal with the English Football League for title naming rights to the competition, which features clubs from the [...]
Jersey Mike’s, a US sandwich chain, has signed a five-year sponsorship deal with the English Football League (EFL) Trophy, becoming the latest brand to name rights to the competition. The deal follows in the footsteps of other brands such as Checkatrade, Papa John’s, Johnstone Paints, and Auto Windscreens as the company prepares to open over 300 branches in the UK and Ireland.
Jersey Mike’s founder, Peter Cancro, who was once a schoolboy athlete, credits his success to sports and youth coaches. Cancro’s affinity for sports led him to sponsor college basketball, football, NHL, NFL, and various soccer programs. The EFL Trophy, which provides a platform for young players, aligns well with Cancro’s background and vision.
The first Jersey Mike’s branch in London will open in Soho in early November, with Cancro planning to personally slice the sub rolls and meats. The company aims to expand further across the UK, Europe, and the Middle East.
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