IQOS and Devialet bring global “Soundsorial” collaboration to Jeddah
Philip Morris Saudi Arabia Trading Company marked the arrival in the Kingdom of the global collaboration between IQOS and French acoustic engineering company Devialet with an exclusive event in Jeddah, bringing together sound, design and technology through an immersive evening experience.Held at Frequency Room, Hayy Jameel, the invitation-only event introducedthe IQOS × Devialet collaboration and…
Philip Morris Saudi Arabia Trading Company has welcomed the global collaboration between IQOS and French acoustic engineering company Devialet with an exclusive event in Jeddah. The invitation-only gathering at Frequency Room, Hayy Jameel, introduced the partnership and its limited-edition capsule collection, showcasing the focus on sound and design through live experiences.
Headlining the evening were music performances by Saudi electronic music duo DISHDASH, accompanied by Vinylmode and Eyad. Saim Yasin, Managing Director of Philip Morris Saudi Arabia Trading Company, highlighted the opportunity to introduce this global partnership in Saudi Arabia, emphasizing the blend of design, innovation, and sound technology.
The collaboration's centerpiece, the IQOS × Devialet Soundsorial Limited-Edition Capsule Collection, consists of 100 co-branded pieces featuring IQOS ILUMA i PRIME and Devialet Gemini II earbuds with sound-wave-inspired patterns. Adult consumers in Jeddah engaged with the collaboration through interactive experiences, including IQOS customization and live music performances, culminating in the Soundsorial concept that explores the intersection of sound, movement, light, and design.
Written by urgent.news from Saudi Gazette Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
