Govt unveils live wildlife broadcast across 16 global platforms

Kenya has launched a groundbreaking live wildlife broadcasting initiative called KenyaLIVE, with the aim of reaching over half a million daily viewers on 16 global digital platforms. The initiative, announced on World Rhino Day, was introduced by Tourism and Wildlife Cabinet Secretary Rebecca Miano in partnership with WildEarth KE Productions.

KenyaLIVE will provide viewers with a unique opportunity to witness Kenya's protected areas and wildlife through live broadcasts, as the country seeks to expand its conservation and tourism story on a global scale.

The launch of KenyaLIVE on September 22, 2026, coincided with the significance of World Rhino Day, which highlights the importance of rhino conservation and the challenges facing these species. Miano emphasized that the timing was crucial, given Nairobi National Park's role as a sanctuary for rhinos and the broader conservation efforts led by the Kenya Wildlife Service.

Under the KenyaLIVE programme, a 10-park rotation will allow viewers to experience different protected areas worldwide without the need to travel to Kenya. This innovative approach aims to support virtual tourism, with the monetization of digital wildlife experiences being explored as part of the Kenya Wildlife Service's strategic plan. By leveraging technology, the government hopes to build a resilient and tech-driven wildlife economy, going beyond traditional physical visits to national parks and reserves.

Miano stressed that through live broadcasting, the KenyaLIVE initiative will play a vital role in connecting local tourism experiences with audiences around the world in real-time. This ambitious project reflects Kenya's commitment to promoting its tourism offerings to a wider international audience while simultaneously supporting wildlife conservation efforts.