Five Urgent Priorities for CMOs in 2027
Matt Harrison Clough/Ikon Images In an unpredictable economy and fractured media landscape, marketing leaders are navigating a period of profound transformation and disruption — and as AI technologies evolve, the pace of change will only increase. In response, the highest priorities of chief marketing officers today are shifting, and understanding their concerns is essential to […]
In a rapidly changing marketing landscape, chief marketing officers (CMOs) are grappling with five urgent priorities for the year 2027. As AI technologies advance and consumer behavior becomes increasingly fragmented, CMOs must navigate a complex transformation to remain effective in driving company growth. Five main concerns emerged from in-depth interviews with global CMOs across various industries: embedding marketing as an executive-level growth function, transforming with and for artificial intelligence, hiring to address the talent time bomb, reaching consumers in a fragmented media system, and developing new metrics for AI-driven platforms.
CMOs are recognizing that marketing's role must evolve from being a supporting function to a key driver of company growth, requiring new skills, leadership approaches, and organizational structures.
Written by urgent.news from MIT Sloan's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
