Disney Expands Roles for Cathleen Taff and Lisa Baldzicki in Consumer Products Shakeup

Disney is reorganizing its Consumer Products division, moving it under Disney Entertainment Studios and expanding the roles of executives Cathleen Taff and Lisa Baldzicki. Effective October 4, the global licensing and publishing businesses will be managed by Disney Entertainment Studios. Meanwhile, the Disney Parks merchandise team will remain part of Disney Experiences.

Taff, a 32-year Disney veteran, has been appointed president of Disney Entertainment - Studios and Consumer Products, reporting to Alan Bergman, the Chairman of Disney Entertainment - Studios. Taff will lead the new Disney Consumer Products businesses and continue her role in overseeing the production services team, which includes Disney, Pixar, Marvel, Lucasfilm, 20th Century Studios, and Searchlight Pictures.

She will also maintain her leadership of Disney Theatrical Group and Disney Music Group. In her statement, Bergman praised Taff for her creativity, rigor, and collaborative spirit. Baldzicki, on the other hand, will continue to lead the Disney Parks merchandise business with expanded responsibilities for global parks merchandise.

She will take on the role of EVP of Global Experience & Innovation for Disney Experiences, reporting to Thomas Mazloum, the Chairman of Disney Experiences. Mazloum expressed his enthusiasm for Baldzicki's leadership, highlighting her industry expertise, strategic vision, and passion for Disney storytelling. Baldzicki will lead a team focused on identifying emerging trends for scaling the Disney Experiences global portfolio, a role she previously held as SVP of Parks Product Development & Retail.