From Shakira to Oasis: musical travels also rack up bills

Shakira's recent residency in Madrid, which ended on October 11, has demonstrated the significant impact of musical events on tourism and travel. According to Kiwi.com, reservations to Madrid from Europe and the rest of Spain increased by 72.3% compared to the previous year, with Italy being the main market for passengers, followed by Sweden, Croatia, Greece, and France.

The event also attracted travelers of all ages and profiles, including families, groups, couples, and solo travelers, with Booking.com reporting significant increases in searches for accommodation in Madrid across all these categories. Similar patterns were observed with other artists, such as Bad Bunny and Oasis, whose tours and announcements led to significant increases in searches for flights and travel to their respective tour destinations.