Could the “entirely new” Pentax DSLR be a super simple medium-format camera? Here’s why I’m throwing the idea out there

Ricoh has recently announced that it will discontinue its current Pentax DSLR lineup, unveiling an "entirely new" digital SLR concept. This new camera, potentially multiple cameras, aims to make photography more enjoyable for everyone. The company's statement hints at a beginner-friendly product, and the parent company did not mention medium format in the announcement, but the vibe is there.

When one thinks of "the act of taking photos" and "enjoying the process of photography," old-school methods come to mind. This includes shooting on film and spending time in the darkroom, as well as the overall idea of creating a photo with full immersion in the moment. A digital medium-format camera can certainly do this, but it also promotes a slower pace of photography that can be appreciated by all.

Medium-format sensors are typically used for high-quality prints, and the trend has seen a surge in sales. Fujifilm and Hasselblad, the two leading medium-format brands, have seen significant growth in recent years. Fujifilm's GFX 50S, launched in 2017, has been a major player in the medium-format market, while Hasselblad's revenues have consistently grown since being acquired by DJI, reaching an all-time high of $325.9 million in 2025.

Ricoh has previously released DSLR medium format cameras, such as the Pentax 645D (2010) and the Pentax 645Z (2014). However, a user-friendly and affordable medium-format Pentax, possibly with an integrated smartphone control feature, could be considered a "new concept." This camera might attract a broad range of less experienced enthusiasts who want the true photographic experience without paying the high price typically associated with medium-format cameras.