Converse sorry for sneaker ad that evoked KKK imagery
Converse has withdrawn a recent ad featuring Asian artist Karina and issued a public apology after the ad drew KKK associations.
Converse, an American sneaker company, has issued an apology for a social media advertisement that featured imagery evocative of the Ku Klux Klan and lynching. The ad, posted on Converse's Instagram account, displayed K-pop singer Karina wearing a white skirt and holding a pair of black Converse sneakers. Some social media users pointed out that a triangular light pattern on the skirt resembled a hood from the KKK and likened the dangling shoes to an image of a lynching.
Converse released a statement expressing regret, stating that they understand why the image is deeply upsetting and recognize their mistake. The company acknowledged that the situation should not have occurred and pledged to improve moving forward. Converse removed the ad from its platforms and is working to remove it from all other appearances.
The photo was part of a campaign promoting Converse's globally launched Chuck 70 X sneaker, which went on sale on August 27. The controversy surrounding the advertisement has prompted backlash against Converse, with critics alleging that the new sneaker ad unwittingly evokes Ku Klux Klan imagery.
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