CBS Sports announces new hoopHer social media vertical to cover women’s basketball
The country’s collective interest in women’s basketball has grown exponentially over the past few years, with both the WNBA and women’s college basketball bringing in more eyeballs than ever before. CBS Sports is looking to capitalize on that interest, launching a new social media brand entitled “hoopHer” to cover all things women’s basketball. The brand…
The popularity of women's basketball has surged in recent years, with both the WNBA and women's college basketball garnering increasing viewership. In response, CBS Sports has introduced a new social media vertical named "hoopHer" to cater to this growing interest. hoopHer will span across various platforms, namely Instagram, TikTok, YouTube, X (formerly Twitter), and Threads.
The brand's official unveiling featured a teaser video, which featured Lisa Leslie and Jenny Dell, highlighting the brand's mission to showcase the best talent in women's basketball.
One segment of the teaser questioned, "What is hoopHer?" Lisa Leslie responded, "The biggest stars in our game," to which Jenny Dell agreed, "That's hoopHer." The conversation continued with Lisa Leslie emphasizing the electrifying moments, legends, icons, GOATs, and the next generation of women's basketball players, concluding that hoopHer is the perfect platform to celebrate these aspects of the sport.
The timing of hoopHer's launch is advantageous, as it will be able to cover the WNBA playoffs that commence this weekend and extend into the beginning of the college basketball season. Additionally, hoopHer manages to launch its new platform without the distraction of the controversy surrounding Sophie Cunningham and the debate on trans athletes that dominated the sport's attention in the summer.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
