Brach’s turned candy corn into a perfume, and it’s exactly as wild as it sounds
Typically, the fall season smells like cinnamon sticks and fire pits. But this year, it’s about to smell like one of the most divisive holiday treats in existence: candy corn. That’s because Brach’s, the more than 120-year-old company that makes the Halloween-themed candy, is debuting a fall scent which, according to the brand, “smells just like the taste of candy corn.” While folks either love…
Brach’s, a company with over a century's history of producing Halloween-themed sweets, is introducing a daring scent: candy corn. This novel fragrance, described by the brand as "exactly like the taste of candy corn," aims to capture the sweetness, warmth, and nostalgia associated with the iconic treat. Kelly Peyser, Brach’s Director of Seasonal Marketing, expressed excitement about this new product, stating that it allows fans of candy corn to express their love for the treat in a novel way.
The fall season, usually associated with scents of cinnamon and fires, is set to be transformed by this unique fragrance. Despite the divisive nature of candy corn, it remains one of the most popular Halloween candies. Sales data from 2024 reveals that Utah residents are the biggest fans of the treat, while states known for their corn production, such as Iowa, Indiana, Kansas, and Missouri, also show high levels of popularity.
The scent is a limited-edition eau de parfum, available in a 1.7 oz bottle for $22. It will debut at 7 p.m. ET on September 22nd, with a second release scheduled for October 1st. The fragrance, described as vanilla, spun sugar, and honey, will be sold exclusively on CandyCornSeason.com and will be available while supplies last.
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