BET’s First Microseries ‘Her Baby’ Will Premiere on Linear Before Going Digital

BET’s pioneering microseries, "Her Baby," is set to debut on October this year. This psychological thriller, consisting of four half-hour episodes in a horizontal format, will be initially broadcasted on the BET network before transitioning into a microseries for aTwist. This groundbreaking collaboration marks a first for both platforms.

"Her Baby" revolves around Naomi and Cory Marsh preparing to welcome their child with the assistance of Imani, their surrogate. As Imani moves in to aid with the child's arrival, Naomi begins to suspect that the woman carrying their baby may have ulterior motives. Star-studded cast includes Mia Reese, Destyni Hannah Cooper, and Brandon McGee.

The series premieres on BET on Wednesday, October 7. The details of the aTwist version's release date remain undisclosed. The BET-aTwist partnership aims to develop microseries suitable for viewing across multiple platforms. BET will have a restricted first-run window for the long-form episodes before they are reformatted as microdramas for aTwist's mobile-first viewing.

Aisha Summers-Burke, EVP and head of creative at BET Studios, emphasized the significance of the microseries format in a statement, stating that BET is leading the way in this evolution. "Our partnership with aTwist brings a best-in-class team and a format built for the future. Together we're creating a pipeline that reflects Black culture and drives the conversation." aTwist, on the other hand, follows a more conventional television approach, rooted in the founders' extensive background in traditional entertainment.

Jana Winograde, Susan Rovner, and Lloyd Braun, who have served in prominent roles in traditional entertainment, are part of the aTwist team. "Her Baby" is the inaugural microseries from this collaboration, but partners intend to produce more content catering to the Black audience, a demographic that has historically been underrepresented in the emerging microdrama sector.