Apple retires the Apple Park Visitor Center’s unique AR experience
Earlier this summer, Apple closed a portion of the Apple Park Visitor Center as it worked to “improve our store.” That space has now reopened, and the big change is that Apple has removed the augmented reality experience that let visitors use custom iPads to view Apple Park. more…
Apple has officially retired the augmented reality (AR) experience at its Apple Park Visitor Center, a decision prompted by the company's efforts to "improve our store." The AR feature, which debuted in 2017, allowed visitors to explore Apple Park through an immersive 3-D model on custom iPads. This attraction was part of a larger visitor center that included a traditional Apple Store and a cafe.
In total, the Apple Park Visitor Center consisted of three sections: the AR exhibit, the Apple Store, and the cafe. After nine years, the AR experience was seen as a space that could be better utilized, leading to its removal. The space has now been transformed into an extension of the more conventional Apple Store, featuring aisles displaying accessories and redesigned display tables showcasing Apple products.
While the AR exhibit has been retired, the cafe remains an integral part of the Apple Park Visitor Center, preserving its unique character. Despite the change, MacRumors spotted the transformation and reported on the removal of the AR experience, which once set the Apple Park Visitor Center apart.
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