Actor Shin Hyun-joon sparks viral buzz at Peru's Wong Supermarket
Actor Shin Hyun-joon’s latest television appearance in Korea has brought an unexpected bit of Peru into the spotlight, as a familiar supermarket bag and local soft drink appeared alongside him during a taping of tvN’s “You Quiz on the Block.” Shin, who recently returned from a fan event in Peru, appeared on the program to share stories from his trip, including his experiences with local fans.…
Actress Shin Hyun-joon's recent television appearance in Korea has unexpectedly brought Peru's attention to the spotlight. During a taping of tvN’s "You Quiz on the Block," Shin, who recently returned from a fan event in Peru, showcased local elements from the South American country. Among the items he carried, a shopping bag from Wong, one of Peru’s prominent supermarket brands, caught the eye of viewers.
The appearance of the Wong bag alongside Shin sparked viral buzz as it created an unplanned moment of exposure for the retailer. Additionally, Shin displayed a bottle of Inca Kola, a beloved Peruvian soft drink, to host Yoo Jae-suk, inviting him to try it. Both Wong and Inca Kola were not part of any advertising or sponsorship deal, as confirmed by Shin’s representatives.
In response to the unexpected publicity, Wong posted a promotional message on its official social media, tagging Shin and adding a Peruvian flag and heart emojis. To further honor Shin’s connection to Peru, Wong even generated an AI image of the actor visiting a Wong supermarket.
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- Actor Shin Hyun-joon sparks viral buzz at Peru's Wong Supermarket koreatimes.co.kr
