Olist killed the business that made it a unicorn. Is the new model better?
Olist became a unicorn with a “jabuticaba”: creating and managing stores for SMEs within the country's largest marketplaces. The business model – which doesn't exist anywhere else in the world – caught the attention of investors such as Softbank, Valor Capital and Wellington Management. But in recent years, founder and CEO Thiago Dalvi decided to change […] The post Olist killed the business that made it a unicorn. The new…
Antes da renovação, a Olist gerava 30% do faturamento como negócio de lojas para PMEs dentro de grandes marketplaces. No entanto, o fundador Thiago Dalvi decidiu repensar tudo, transformando a empresa em um ERP (Sistema de Gestão de Empresas) para pequenas e médias empresas. Agora, o core da Olist é este ERP, que se tornou a espinha dorsal do ecossistema, com integrações para estoque, contas, pedidos, vendas e serviços financeiros.
Written by urgent.news from Brazil Journal's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
