19,600 students in Abu Dhabi lead peer-driven campaign to address tobacco and nicotine use
Students across Abu Dhabi schools have produced 346 creative pieces, from short videos and podcasts to digital designs and social media content, delivering messages they crafted themselves on the risks of tobacco and nicotine product use in ways that resonate directly with their peers. The work was developed as part of the “Youth Voices for a Tobacco-Free Future” initiative, which engaged more…
In a ground-breaking initiative across Abu Dhabi schools, over 19,600 students have collaborated to create 346 unique pieces of content addressing the dangers of tobacco and nicotine use, primarily aimed at their peers. This project, "Youth Voices for a Tobacco-Free Future," involved more than 96 schools, with students at the forefront, creating videos, podcasts, digital designs, and social media content that resonated with their age group.
Mohammed Asaad Fathi Alnahhhal from Ibn Sina School shared that participating in this initiative deepened his understanding of smoking's harmful effects and the significance of making healthy choices early. Similarly, Abdulrhman Faisal Saleh Ahmed from Al Falah Private Academy emphasized the impact of small actions, highlighting how positive messages can transform a community into a healthier one.
Organized by the Abu Dhabi Public Health Centre, this initiative marks a shift from traditional top-down health communication to a more empowering, youth-led approach. Dr. Omniyat Al Hajeri, Executive Director of Community Health at ADPHC, noted that peer influence has always been a powerful factor in shaping adolescent behavior. This campaign harnesses that power, empowering students to communicate authentic messages about the risks associated with tobacco and nicotine use.
The initiative culminated in a recognition ceremony, celebrating the most impactful student contributions based on creativity, message strength, and peer reach. The winning entries will be showcased through official media and social media channels of the Abu Dhabi Public Health Centre, underscoring the growing trend of peer-driven communication models. These models foster more sustainable behavior change and are crucial in reducing the initiation of tobacco and nicotine product use.
With 3,000 smokers seeking assistance to quit, the UAE is expanding specialized quitting clinics, aligning with broader efforts to use AI in curbing smoking and related diseases, especially among youth. This initiative not only highlights innovative health communication strategies but also positions youth as pivotal agents in fostering a healthier generation.
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