Ulta Beauty CEO Kecia Steelman sells $1.09m in stock

On September 17, 2026, Ulta Beauty's CEO Kecia Steelman sold 2,000 shares of the company's stock, pocketing a total of $1,091,765. The sale took place at prices ranging from $545.8201 to $546.0600 per share. Following the transaction, Steelman directly owns 40,489 shares of Ulta Beauty common stock. The insider sale occurred as Ulta Beauty's stock is currently trading at $557.86, which is above the transaction price and also above InvestingPro’s fair value estimate, implying the stock might be overvalued.

Ulta Beauty maintains a price-to-earnings ratio of 20.42 and has a market capitalization of $23.81 billion. It is worth noting that 20 analysts have lowered their earnings predictions for the upcoming period, as per an InvestingPro Tip. Additionally, Ulta Beauty has recently reported earnings that have surpassed expectations, both in terms of comparable sales and profit and earnings per share.

The company's performance has been particularly strong over the past two years since early 2024. Analyst firms have been vocal about Ulta Beauty's business model, with several firms offering positive assessments such as DA Davidson raising its price target to $625 with a Buy rating, JPMorgan maintaining an Overweight rating, UBS maintaining a Buy rating with a revised price target of $710, and Wells Fargo upgrading the stock from Underweight to Equal Weight.

Despite the positive outlook from analysts, there is still some skepticism as some firms like BMO Capital have initiated coverage with a Market Perform rating and a modest price target of $580, indicating a potential upside.