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THE LONG INTERVIEW: Serial entrepreneur Emma Grede wants women to talk about money

The co-founder of Skims and Good American reflects on midlife, her new book Start With Yourself and financial independence for women.

THE LONG INTERVIEW: Serial entrepreneur Emma Grede wants women to talk about money

In a lively interview, entrepreneur Emma Grede discusses the importance of women discussing money and financial independence. The co-founder of Skims and Good American, author of the book "Start With Yourself," and host of the podcast "Aspire with Emma Grede," Grede shares her experiences and insights on midlife, her business ventures, and financial literacy for women.

Born in London, Grede has built her success with a relentless work ethic, taking on multiple jobs and learning by observing others. By the age of 30, she had launched her own talent management and entertainment marketing agency. Today, she is a founding partner of Skims, co-founder and CEO of Good American, co-founder of sports apparel brand Off Season, and a member of the Obama Foundation's board of directors.

In her book, Grede addresses the topic of women's financial independence in depth, explaining that financial literacy is not an option but a necessity for autonomy. She emphasizes the long-term impact of seemingly small decisions, like turning down an extra £5,000 paycheck, and the need for women to take responsibility for their financial wellness, viewing it as "just a must-have."

Grede criticizes the notion of women competing with each other, stating that they should focus on closing the wealth gap as a collective effort. She urges women to break free from the fear of appearing "bitchy" for wanting more, explaining that it's better to be an "overpaid bitch" than underpaid.

Ultimately, Grede advocates for action over empty slogans, emphasizing the importance of progress, even if it is difficult. She encourages women to challenge the status quo and demand change, understanding that "all forms of progress are really, really difficult."

Written by urgent.news from Daily Maverick's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Read the original at dailymaverick.co.za →

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