Tech Jobs: Apple Lays Off Fitness+ Team, Plans More Changes Ahead
Apple has trimmed staff at Fitness+, its subscription workout platform, in what is being reported as an early sign of more significant changes to come for the service. The cuts, reported in Gurman's "Power On" newsletter, follow his earlier reporting this year that Apple was already reassessing the platform's future. Who was affected at Fitness+? According to Gurman, the layoffs this past week…
Apple has reduced its workforce at Fitness+, a subscription workout platform, with the cuts reported as a potential precursor to further changes. According to Gurman's Power On newsletter, the layoffs affected a small number of employees working on Fitness+ audio offerings, including the Time to Walk and Time to Run sessions that subscribers can stream on their Apple Watch.
Despite the reduction in team size, new audio episodes will continue to be released less frequently. The decision to cut staff is attributed to high operational costs, the need for fresh content, and ongoing subscriber turnover. Fitness+ has been positioned as a competitor to Peloton's content library and is overseen by Apple's services chief, Eddy Cue, and health leader, Sumbul Desai.
The company is reportedly preparing for a series of cost-cutting measures and structural shifts in the coming months and years. Reports suggest that Apple may ultimately integrate Fitness+ into its revamped Health app, given that both services are currently overseen by the same leadership. Apple is also integrating instructional video clips into the upcoming Health app redesign to enhance the presentation of health metrics and benchmarks, which could potentially complement Fitness+ content in the future.
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