Snapchat will turn your messages into songs — if you pay for Lens+

Snapchat unveils new AI features for premium Lens+ tier, allowing users to transform messages into song

Snap announced a slew of new AI features for its premium Lens+ subscription tier on Monday, with the standout offering dubbed "Create Song." Users can long-press a message in a chat and select "Create Song," picking a genre like pop or rock to generate a short original track from the selected message. The preview feature lets users listen before sharing it with friends.

For visual-oriented chats, AI-powered tools like "AI Photoshoot" and "AI Remix" aim to rescue near-miss Snaps by correcting blinks, awkward poses, bad lighting, and other issues. Additional features include a sticker tool that reimagines saved or received stickers and AI-enhanced fonts that can convert captions into bubble letters, spray paint, foam, or fuzzy textures.

Snapchat+ already launched last year, offering exclusive lenses, augmented reality effects, generative tools like "Imagine Lens" for image creation, and AI Clips, which converts photos into five-second videos. These tools operate on a monthly generation allowance, with Lens+ priced at $7.99 per month. The new features are now rolling out worldwide in markets where Lens+ is available, though access may differ by region in the coming weeks.

This move follows a busy week for Snap, which introduced Snapchat Plans, an event-planning feature that competes with Partiful. Despite the new AI tools, Snapchat's strategy focuses on premium chat enhancements rather than AI-generated videos, which remain unavailable in Spotlight, where users discover content from strangers. The real challenge lies in maintaining user interest as novelty fades.

Snapchat+ boasts over 25 million subscribers, and the company is banking on the $7.99 Lens+ tier to sustain the heavy computational requirements of its AI features, drawing parallels to Meta's One.