#SHOWBIZ: Sunset by NEON stands firm against ticket price hikes ahead of Genting return
KUALA LUMPUR: Sunset by NEON remains unfazed by mixed reactions to this year’s lineup, with organiser NEON Projects Sdn Bhd saying that the festival is focused on delivering a complete experience.
KUALA LUMPUR: Sunset by NEON is undeterred by mixed reviews about its 2023 lineup, according to NEON Projects Sdn Bhd, the festival's organizer. CEO Yogeshwara Rao explained that their focus is on providing a comprehensive experience rather than simply booking big-name acts. Rao acknowledged that mixed reactions are inevitable when hosting a festival within a niche genre like techno, stating that they have come to terms with it.
Instead of solely targeting the biggest names, NEON strikes a balance between established headliners and up-and-coming artists who show promise. This approach has contributed to the festival's growing customer loyalty, as ticket sales account for nearly 40% of their revenue after just two years. Despite the challenges of competing for international talent and the risk of higher ticket prices, NEON remains committed to keeping prices affordable.
The festival has expanded its reach beyond Malaysia, venturing into Thailand, Japan, Indonesia, China, and Qatar, with plans to further grow its homegrown festival brands while preserving their unique identities. Sunset by NEON will return to Genting Highlands on September 26-27 for its second edition, featuring a mix of international and Malaysian electronic acts.
Day one will be headlined by Enrico Sangiuliano and Morten, while day two will see Time Machine takeover performances by Agents of Time, Yotto, Rivo, SLVR, and NOSI.
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