Santander entra en la guerra de la banca digital en España por captar jóvenes inversores

Banco Santander is intensifying its digital banking strategy to attract younger investors by launching a new savings and investment product. This initiative expands the range of products and improves economic conditions for clients under 30 years old. Among the new offerings, Santander has introduced index funds, allowing investors to start with just 10 euros and invest in three major Spanish, European, and US stock indices: IBEX 35, Euro Stoxx 50, and S&P 500.

Additionally, the bank has added 15 ETFs linked to cryptocurrencies, including Bitcoin, Ethereum, and Solana, offering clients exposure to these assets through widely traded financial instruments. Santander also reduces the transaction fee for buying and selling stocks and ETFs to 1 euro per operation, while the management fee for managed portfolios is lowered to 0.4% for clients under 30.

These portfolios allow investors to delegate their investment management to professionals and choose from six global alternatives with varying risk levels, from fixed income to aggressive portfolios, based on each investor's profile. The offering also allows customers to request the inclusion of assets not yet available on the platform, with delivery within 24 to 48 hours.

Santander aims to help young people take their first steps as investors by reducing common barriers, such as perceived complexity, high entry costs, and lack of financial knowledge. To support this, the bank provides free education for those who are still learning how to invest, available on Santander Open Academy, a global platform for users aged 16 and above until December 31.

The bank also launched a campaign called "Money to Invest," which offers €50 to customers who enroll in the promotion and make the minimum required investment. The campaign will initially focus on younger individuals aged 18 to 29 who invest in active or index funds, with the scope expanding in a second phase to include stocks, ETFs, managed portfolios, and savings bonds.