Renault se lanza a conquistar India y Brasil tras "arreglar" Europa
El grupo francés operará de forma independiente en Europa, aunque fabricará para terceros, mientras que apuesta por alianzas con socios para crecer en otros mercados internacionales. Leer
Renault, the French automotive group, is expanding its reach into India and Brazil after resolving its European challenges. The company introduced its new strategic plan, FutuREady, this past March, which outlines its ambitions to grow from the growth seen in the past five years. This plan was developed by Luca de Meo, who stepped down as CEO to become the CEO of Kering, a company that owns brands such as Gucci and Balenciaga.
Renault's plan includes a significant cut in fixed costs (3,000 million euros), a focus on selling higher-value, higher-margin models, a product lineup renewal with more attractive models, and strengthening its position in the European market. The results of Renault's strategy, Renaulution, have been evident in recent years, with the French company showcasing a robust product range, including a large selection of electric and hybrid models, and strong financial stability.
Provost, Renault's new CEO, stated during the announcement of the collaboration agreement with Geely in Brazil, that the company is now focused on growing in international markets with high potential, such as Brazil and India, after resolving its issues in Europe.
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