Organisers roll out 2027 SEA Games campaign through LTdL partnership
KUALA LUMPUR: Malaysia’s countdown to hosting the 2027 SEA Games and Asean Para Games is already on the road as organisers are turning to the Le Tour de Langkawi (LTdL) to take the message of next year’s Games to an international audience.
KUALA LUMPUR: The countdown to Malaysia hosting the 2027 SEA Games and Asean Para Games has begun, with organizers turning to the Le Tour de Langkawi (LTdL) as a global promotional partner. The 2027 Malaysia Organising Committee (MASOC) has partnered with 2026 LTdL as the sponsor of the race's blue sprint jersey, increasing exposure for both major sporting events through the cycling race's extensive international television coverage.
MASOC CEO Datuk Abdul Rashid Yaakub stated that the partnership aims to boost promotion of the SEA Games, which will be held in Malaysia next year, through an integrated marketing approach. The blue jersey is expected to attract several top sprinters, including XDS-Astana's Matteo Malucelli, Gleb Syritsa, and Maikel Zijlaard. The 30th edition of LTdL will take place from October 1 to October 4, covering a distance of 1,285.5km.
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