Nigerian Breweries flags off 80th anniversary celebration with nationwide search for shared memories

Nigerian Breweries Plc, the leading brewing company in Nigeria, has launched a nationwide initiative to mark its 80th anniversary. The company, through its "Together, Every Moment" campaign, is encouraging Nigerians both at home and overseas to share their personal memories that showcase the brand's impact on their lives, businesses, and communities over the past eight decades.

The campaign is based on the principle that Nigerian Breweries' story is not solely the company's, but rather a shared history that has evolved alongside the country and its people.

Since its establishment in 1946, Nigerian Breweries has grown in tandem with Nigeria, becoming an integral part of homes, businesses, communities, celebrations, and cultural experiences. The company's growth has been influenced by various stakeholders including farmers, distributors, retailers, suppliers, entrepreneurs, transporters, employees, and host communities whose livelihoods have flourished alongside the company over the years.

Somewhere within a Nigerian household, business, farm, market, or community, there likely exists a photograph or video that encapsulates a part of this shared history. This could be a wedding, a graduation, a football celebration, or a family gathering, all of which may have been touched by a Nigerian Breweries brand.

To participate in the National Story Collection, Nigerians are invited to submit photographs and videos that highlight these connections. These submissions will form a living archive of the moments, people, businesses, livelihoods, and experiences that have intersected with Nigerian Breweries over its 80-year existence. Thibaut Boidin, the Managing Director/CEO of Nigerian Breweries, emphasized the importance of celebrating the people and moments that have shaped the brand's history, rather than merely focusing on the company itself.

Participants will have the opportunity to win a prize of 1 million naira, along with other prizes for their selected stories. These chosen narratives will be featured across various platforms including films, editorial features, social media, outdoor displays, anniversary experiences, and the company's commemorative archive. Participation in the campaign is free, and Nigerians can upload their memories on the company's website or through social media using the hashtags #NigerianBreweriesAt80 and #NBAt80, while tagging @nigerianbreweriesplc.

Beyond the National Story Collection, Nigerian Breweries will launch a broader anniversary program, encompassing consumer participation, films, media storytelling, cultural experiences, and commemorative events. This comprehensive celebration aims to showcase the people and shared moments that have contributed to the brand's 80-year journey.

As Nigerian Breweries looks back at its history, it is simultaneously inviting Nigerians to co-create the story of the impactful relationships and experiences that have been built together over the past eight decades.