Microsoft patents idea for in-game PC and Xbox adverts shown during downtime "trigger events"

Microsoft has filed a patent for a system that allows advertisements to appear within PC and Xbox game sessions, without significantly interrupting gameplay. This concept, detailed in a patent published on September 3rd, utilizes what the patent refers to as an "ad credit" system. The system operates by detecting specific "trigger events" within a game, which then prompt the display of an advertisement. During these ads, the game session is paused, similar to the structure of many free-to-play mobile games.

The patent suggests that these ads are strategically timed to coincide with what the technology identifies as "downtime" periods in gameplay. Examples cited include loading screens, the end of a round, and the conclusion of a mission or quest. Crucially, the technology is designed to be "context aware," meaning it can potentially avoid disrupting the ongoing gameplay.

A key component of this system is its "ad credit" mechanism. This system assigns players blocks of uninterrupted gameplay time. Once these blocks are exhausted, advertisements are displayed to the player. While the exact application of such technology is unclear, Microsoft has previously shown interest in exploring various methods to make its software, services, and hardware more accessible to players.

In recent times, Microsoft has been testing an ad-based tier for Xbox cloud gaming, and there are rumors suggesting the company may introduce a cheaper, ad-supported tier for Xbox Game Pass. These reports have not been officially confirmed by Microsoft, which has only mentioned its regular testing of different Game Pass offerings to determine what best serves players in various markets.