Meta's Muse gives Zuckerberg another shot at building a real platform

Meta's AI agent Muse is currently dominating the App Store, outpacing ChatGPT in downloads. This new personal AI agent offers developers a potential platform to showcase their services, attracting the likes of Shopify and Stripe. Muse has quickly risen to the top of the app charts, giving Meta early consumer momentum that typically draws developers.

The company has opened Muse to outside developers through a new connector platform, allowing businesses to directly integrate their services into the AI agent. This development mirrors Apple's approach to its mobile platform, where developers create connectors to ensure their services are accessible within the platform. Meta's strategy is to become a central hub for online activity, akin to Google Search or Apple's App Store.

By controlling the starting point of online actions, Meta can attract businesses seeking visibility within its AI agents. While Amazon and other companies may resist integrating with Muse, those that do could gain significant access to a large customer base. Muse's swift rise suggests it could prove as valuable as a mobile operating system or search engine, should AI agents become the primary means of online interaction.